Privacy Policy for Alea Advertising, LLC
Last Updated: August 5, 2025
Alea Advertising, LLC («we,» «us,» or «our») operates the website alea.agency (the «Website»). We are committed to protecting your privacy and complying with applicable data protection laws, including the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act), the Telephone Consumer Protection Act (TCPA), and the California Consumer Privacy Act (CCPA). This Privacy Policy explains how we collect, use, disclose, and protect your personal information, including in connection with our email and SMS marketing campaigns and email blast delivery.
1. Information We Collect
We collect information you provide directly, information collected automatically, and information from third parties.
a. Information You Provide
- Personal Information: When you sign up for our services, subscribe to our newsletter, or engage with our marketing campaigns, we may collect your name, email address, phone number, and other contact details.
- Marketing Preferences: Information about your consent to receive email or SMS marketing communications.
- User Content: Information you submit through forms, surveys, or interactions with our Website, such as inquiries or feedback.
b. Information Collected Automatically
- Browsing Data: We use cookies, web beacons, and similar technologies to collect information about your interactions with our Website, including IP address, browser type, device information, pages visited, and time spent on the Website.
- Analytics Data: We use tools like Google Analytics to track Website usage and improve our services.
c. Information from Third Parties
- We may receive information from third-party partners, such as email marketing platforms or data providers, to enhance our marketing campaigns, provided such data is collected in compliance with applicable laws.
2. How We Use Your Information
We use your information to:
- Provide Services: Deliver marketing services, including email blasts and SMS campaigns, as requested.
- Communicate: Send promotional emails, SMS messages, or newsletters about our services, products, or offers.
- Personalize: Tailor marketing content based on your preferences and interactions.
- Analyze and Improve: Understand Website usage, improve our services, and measure campaign performance.
- Comply with Legal Obligations: Meet requirements under applicable laws, such as maintaining records of consent.
3. Email and SMS Marketing
a. Email Marketing (CAN-SPAM Act Compliance)
We comply with the CAN-SPAM Act for all commercial emails, defined as messages with the primary purpose of promoting a product or service. To ensure compliance:
- Identification: We clearly identify our emails as advertisements, often in the email footer (e.g., “This is an advertisement from Alea Advertising, LLC”).
- Honest Subject Lines: Our email subject lines accurately reflect the content of the message.
- Opt-Out Mechanism: Every marketing email includes a clear and conspicuous unsubscribe link or instructions (e.g., “Click here to opt out of future marketing emails”). We process unsubscribe requests within 10 business days.
- Physical Address: Each email includes our valid physical postal address: Your Address, or a registered post office box.
b. SMS Marketing (TCPA Compliance)
We comply with the TCPA for SMS marketing. We only send SMS messages with your express written consent, which you may provide through:
- Opt-In Forms: By checking a box on our Website or during a transaction, explicitly agreeing to receive SMS marketing.
- Text-to-Join: By texting a keyword to our designated number. Each SMS message includes:
- Identification: Clear indication that the message is an advertisement.
- Opt-Out Instructions: Instructions to reply “STOP” to unsubscribe, which we process promptly.
- Program Terms: A link to our SMS program terms and conditions.
- Privacy Policy: A link to this Privacy Policy.
- Help Instructions: Instructions to text “HELP” for assistance or contact us at Your Phone Number.
c. Email Blast Delivery
For email blast campaigns, we use third-party email service providers that comply with CAN-SPAM Act requirements. These providers may access your email address to facilitate delivery but are contractually obligated to protect your data and comply with applicable laws.
4. Consent and Opt-Out
a. Providing Consent
- Email: You may consent to receive marketing emails by subscribing to our newsletter, completing a form, or engaging in a transaction with us. Consent may be implied for existing business relationships under the CAN-SPAM Act, but we prefer express consent via opt-in forms.
- SMS: We require express written consent for SMS marketing, obtained through clear opt-in methods (e.g., unchecked checkboxes or text-to-join programs).
- Double Opt-In: For some campaigns, we use a double opt-in process, where you confirm your subscription via a follow-up email or text.
b. Withdrawing Consent
- Email: Click the unsubscribe link in any marketing email or contact us at Your Email Address to opt out. We process requests within 10 business days.
- SMS: Reply “STOP” to any marketing text or contact us at Your Phone Number. We process opt-out requests promptly.
- CCPA Rights: California residents may request to opt out of the sale or sharing of personal information (see Section 7).
5. Sharing Your Information
We may share your information with:
- Service Providers: Third-party vendors (e.g., email marketing platforms, SMS providers, analytics tools) that assist with our services, bound by contracts to protect your data.
- Legal Compliance: If required by law, such as in response to a subpoena or court order.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to you. We do not sell personal information for monetary compensation, but under the CCPA, sharing data for targeted advertising may be considered a “sale.” California residents can opt out of such sharing (see Section 7).
6. Data Security
We implement reasonable technical and organizational measures to protect your personal information, including encryption, secure servers, and access controls. However, no system is completely secure, and we cannot guarantee absolute security.
7. Your Rights Under the CCPA
If you are a California resident and the CCPA applies to us, you have the following rights:
- Right to Know: Request access to the personal information we collect, use, or share about you.
- Right to Delete: Request deletion of your personal information, subject to exceptions.
- Right to Opt-Out: Opt out of the sale or sharing of your personal information for targeted advertising.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights. To exercise these rights, contact us at Your Email Address or Your Phone Number, or submit a request through our Website. We will verify your identity and respond within 45 days, as required by law.
8. Third-Party Links and Services
Our Website may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to review the privacy policies of those third parties.
9. Children’s Privacy
Our services are not directed to individuals under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us at Your Email Address.
10. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our Website with a revised “Last Updated” date.
11. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
- By Email: Your Email Address
- By Phone: Your Phone Number
- By Mail: Your Address
- Website: alea.agency
For SMS-related inquiries, text “HELP” to our designated number or contact us directly.
This Privacy Policy is designed to comply with applicable U.S. laws and provide transparency about our data practices. Thank you for trusting Alea Advertising, LLC with your information.